Social Network

Using social media sites as a networking tool can help you find unofficial job postings or find out about job openings through your online connections at the companies you are most interested in. Social media has become a way for professionals to network and "meet" hundreds of people. Using social networking in your job search is important because:

· it demonstrates to employers that you are well versed in current internet and social media capabilities

· it helps you to develop and showcase your "personal brand" or your online profile

· it connects you to opportunities that are otherwise never made available to job seekers because they aren't posted on job boards

· it builds your professional networking contacts, which are crucial to your job search

· it allows you to research industries, companies, and positions of interest

· it makes you visible to hiring managers, recruiters, and other decision makers

REFERRALS ARE EVERYTHING

People hire people they know and trust

How to get started?

Having a social media presence is one more way for you to market yourself, to develop networking connections, to join groups and be connected to resources in your field(s) of interest, and to be accessible to others who are seeking a person with your skills, qualifications, interests, and expertise.

Using social media in your job search is about linking yourself into the technological world of social media sites. The key is to shift your emphasis from looking at positions to finding people. Start by creating and maintaining up-to-date comprehensive profiles on one of the three most commonly used social media sites: LinkedIn, Facebook, and Twitter.

Getting started using social media sites may seem overwhelming at first, so just get started by focusing your time and energy on one site. The first thing you have to do is make sure your social media profiles are complete and look professional - provide all the relevant information about you, especially your academic past and your previous work experience. Your profile picture is also very important. Be sure to highlight your accomplishments and best qualities, and remove the things that will put you in a unfavorable light.

After you have some experience with social media, it becomes easier to expand your presence into other sites. If you need help, you can sign up for a workshop - many of the One-Stop Career Centers offer free workshops on using Social Media to search for a job. You'll learn how to set up an email account, sign up for LinkedIn and Twitter accounts, and build a Facebook page. You'll also learn about the Do's and Don'ts so you can jump right into social media.

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Social Media Marketing

Adapted from: https://careerservices.princeton.edu/undergraduate-students/making-connections/networking-techniques/social-mediaSource

Social Media can help people market themselves, increasing exposure to their name and achievements. Sharing information, ideas and video content allows individuals to engage in targeted conversations with one another.

Grow Your Professional Network

As a job seeker or as a student, you are likely using social media already with a Facebook page. More and now using Twitter and other sites to connect.

As you begin building a professional network, think about how you use social media as part of your networking technique.

Join LinkedIn

From alumni search tools to networking among professionals, LinkedIn provides numerous tools for young professionals. Fellow students, professors, family, friends and others can be valuable connections down the road; so build your network as you go along.

Identify interesting organizations

With minimal effort, you can learn a great deal about an organization's products, services, news and culture. Identify thought leaders. Analyze the topics and trends. Follow them and make an effort to connect. Be sure you are clear on why you are reaching out.

Take care how you share

Your interactions with organizations can be passive (following status updates and tweets) and active (replying, re-tweeting, starting or joining conversations). Wise engagement can help you get noticed. Don’t let your enthusiasm become spam.

Best Foot Forward

If a potential employer or new connection visited your Facebook page, would you be happy with what they found? Keep your profile and interactions professional. It may be time for an upgrade, or the removal of certain posts or photos. When connecting with someone you have not met personally, your profile will shape their first impressions.

Social Media Tips for Getting the Job

Matt Sweetwood

https://www.entrepreneur.com/article/274595

Social media is an effective tool for building your brand and business, whether the brand is for business or is personal. We have Monster, Ladders, Recruiter, ZipRecruiter and other dot coms which provide job listings and automatically deliver your resume electronically. So, do you need to use social media to find a new job?

Look at some statistics, from the September 2015 study by the Society for Human Resource Management: 57 percent of companies hired from LinkedIn, 19 percent hired from Facebook and 65 percent of companies used of social media to hire. Hiring managers thought it important for job seekers to have the following social media accounts: LinkedIn – 87 percent, Facebook 63 percent, Twitter 56 percent, and a blog 55 percent. The statistics tell that if you are not using social media to help you find a job you are putting yourself at a huge disadvantage.

Here are 10 tips to help you position yourself to stand out from the crowd.

Complete social media accounts

Have accurate and up-to-date LinkedIn, Facebook and Twitter profiles. Incomplete LinkedIn profiles will surely get you rejected from a job you are applying to.

Match up your profiles

Make sure your resume and LinkedIn match exactly. The info on your Facebook and Twitter should never contradict anything on your resume or LinkedIn. Inconsistencies in your profiles are the number one reason to be rejected from a job.

Professional profile picture

What you look like matters. Get a professional photographer to take your headshot for LinkedIn and for Twitter. Never post a salacious picture on Facebook.

Keep it clean

Hiring managers search your social media. No bad language, defamatory or racist statements, salacious info or photos, complaining about a job, whining or politics. Facebook is open and they see the person you are.

English 101

Use proper spelling, grammar and diction everywhere you post. Otherwise they may think someone else wrote your perfect resume.

Search everyday

Search LinkedIn, Facebook and Twitter every day for jobs. Search Twitter by company and hashtags. Some companies post jobs on Twitter first

Connect a lot

Connect on Twitter or LinkedIn with company people or hiring managers you desire to work for. Accept connection/follow request from all real people.

Use industry speak

In all your writing (resume, cover letter or web) profile, use industry jargon.

Keywords

Companies use automated searches, you need to peruse job descriptions for keywords and make sure they exactly match skills on your resume.

Email address

Make sure your email address matches your name as closely as you can get. And no cutiepie1234@gmail.com addresses.

Social Networking to Boost Your Career

Alison Doyle

Adapted from: https://www.thebalance.com/how-to-use-social-networking-to-boost-your-career-2062607

Social networking can be an integral part of your job search or career building - if you use it correctly. If you don't, even information you consider private like a photo posted on Facebook or a random comment on Twitter, could cost you your job and unexpectedly damage your career.

Following are resources to help you learn how to use social networking to boost your career. You'll also find tips on what you shouldn't do when it comes to social media and your career - and that's just as important as what you should do.

Social media participation is an essential tool in networking with potential professional contacts, staying in touch with current and former contacts, recruiting employees, advancing your career, and keeping in touch with the world

Your behavior after work can harm your job or career. Use common sense, be aware of what things you should refrain from doing to preserve your reputation and credibility.

Using Social Networking in Your Internship Search

Social networking sites are effective for keeping up with friends across the globe and can also be advantageous in the internship or job search.

Protecting Your Privacy Online

Although social networking sites offer many advantages to college students, they can also pose a threat to protecting an individual's privacy online. Be careful.

Social Networking Sites for Job Searching

Use the top social and professional networking sites to enhance your career and boost your job search, and use social networking sites to job search.

How to Use LinkedIn

Use LinkedIn as part of your job search, including how to increase your visibility and connections, so employers and recruiters can find you.

Looking for a new job or to advance your career? LinkedIn is a critical career networking tool for today's savvy professionals. LinkedIn is a user-friendly website for professional networking for job searching or career development.

Using Facebook as a Professional

If you are a Facebook user and are concerned about employers (or others) seeing the personal information that you have on Facebook, you can change your privacy settings so only certain people, like your friends or other students, can view your profile.

Use Twitter for Your Job Search

When you're seeking employment, Twitter can be an effective part of your job search strategy. Used in conjunction with LinkedIn, job search engines, and other job sites, Twitter can help you make connections, find job listings, and build a personal brand that will help boost your career and expedite your job search.

Requesting LinkedIn Recommendations

Patricia Pickett

Adapted from: https://www.thebalance.com/requesting-linkedin-recommendations-2072016

When you apply for a job on LinkedIn, and the post says "Applicants with recommendations are preferred." Recommendations are comments from other Linkedin members. They describe what it’s like to work with you and recognize and commend you for work done. They appear alongside the positions they relate to on your profile, and hiring managers view them as they would a job reference. Here are tips for getting good recommendations

Use the LinkedIn Recommendations Tool

Access the recommendations tool from your profile page. The way is from the drop-down menu next to your profile picture. Select the “ask to be recommended”. This takes you to a page where you manage the recommendations you give and receive.

You’ll be prompted for the position you want to be recommended for and who you want the recommendation from. Choose up to 3 people at a time. There’s no limit to the number of recommendations a user can ask for in total.

Send Personalized Messages

LinkedIn auto-fills a generic message to send with your request. Personalize the message for a better response. A personalized message shows you respect the contact’s opinion, so you specifically chose them.

First send your contact an email outside the platform to check if it’s okay to request a recommendation through the service. You’ll increase the chances that your message is read, many busy people ignore notifications they receive from the site. In the email, tactfully suggest points you want to be included in the recommendation.

Write a Recommendation for Someone First

If you're shy to approach a connection, write a recommendation for your contact without being asked. That’s an incentive for your connection to write one for you to return the favor. Most people are nice enough to reciprocate.

Contact People You Know Well

Receive the best recommendations from the right people. Connections without a close working relationship with you can’t offer concrete, honest feedback. The recommendation you receive from them may be generic and insincere. Who are ideal contacts to approach for recommendations?

· You’ve worked closely with them

· They’ve seen your skills and expertise in action.

· They are comfortable recommending you. That's why an email to potential referees beforehand helps to determine their reaction.

· The contacts are from different areas of your professional life and can speak about a variety of your strengths.

· Remember, their words appear on your profile -- your virtual resume -- so they must be accurate about your strengths.

Word Your Request Politely

When you ask for a recommendation, make it clear that the recipient isn’t under any obligation. Use words like "if it's not too much trouble," or "when you have a chance." This communicates you respect their time, you recognize they are doing you a favor.

If the recommendation is for a specific position, direct the person to the job ad to offer them context for the recommendation. It’s another way to suggest the tone of their comments. Tell them why you’re excited about the position or why you’re the right fit for the job. Your enthusiasm will motivate them to write a strong reference.

Thank Your Contact

Don’t forget to thank the person for their comments. They’ll have taken time out of a busy schedule to fulfill your request. If you’ve approached someone you know is a go-to person for references and recommendations, a handwritten note may be appropriate. And if you haven't done so already, write a recommendation in return.

LinkedIn Job Search Guide

Susan P. Joyce

https://www.job-hunt.org/social-networking/LinkedIn-job-search/LinkedIn-job-search.shtml

With over 460 million members in over 200 countries (in Q1, 2017), LinkedIn is the most "grown-up" and professional of the social media network venues currently available. In comparison with Facebook, LinkedIn is also the most respectful of member privacy. According to the JobVite recruiter survey, use of social media for recruiting is expanding. LinkedIn is clearly in the lead.

When it comes to hiring, 78% of recruiters have hired through a social network, and the leading network for hiring is LinkedIn by a very wide margin (see the image on the left). While 92% of recruiters have hired through LinkedIn, only 24% have hired through Facebook, and 14% have hired through Twitter.

Recruiting

Most of the 94% of recruiters who use (or will use) social networks for recruiting will be using LinkedIn, and the preference for LinkedIn is significant with 94% of the "social" recruiters using it vs. 65% of social recruiters using Facebook and 55% of social recruiters using Twitter.

LinkedIn is the most popular site for recruiters by far, as the data below reveals. Of the social recruiters, LinkedIn clearly dominates in key uses, according to a recent JobVite survey:

· 95% of recruiters use LinkedIn to search for candidates.

· 95% use LinkedIn to contact candidates

· 93% use LinkedIn to "keep tabs on" potential candidates.

· 93% use LinkedIn to "vet candidates pre-interview" (vs. 32% on Facebook and 18% on Twitter).

· 92% posted jobs on LinkedIn (vs. 48% on Facebook and 39% on Twitter).

Recruiters indicated that they checked a candidates LinkedIn Profile for:

· Professional experience

· Length of professional tenure

· Specific hard skills

So, investing time in learning how to leverage social media for your job search, and to leverage LinkedIn, in particular, will be time well spent for you.

Do remember that social networks are only another method for people to connect. You will need more than a LinkedIn Profile. You will need to participate intelligently and carefully in LinkedIn Groups to establish a business-like online presence for yourself. Then, you'll need to connect with other human beings, off-line, usually to close the deal and land the job.

As with all the social media, technology and the best methods of leveraging technology changes often. This section of Job-Hunt will help you stay current with LinkedIn.

Tweeting for a Job

Clay LePard

http://abcnews.go.com/Technology/tweeting-job/story?id=12983709

Building Relationships

Alexis Grant, careers editor at US News & World Report, said that individuals can use Twitter to communicate with some powerful players in their job field who might otherwise be difficult to contact.

"More effective than just looking for jobs on Twitter is building your base of expertise and your network," Grant told ABCNews.com. "Twitter is a good way to reach out to other professionals who are like-minded and who know people you would like to know. So if you can show that you know about your field or industry, then they are going to be interested in talking to you."

"Twitter is the absolute best social media platform there's ever been for networking," said Patrick Ambron, chief marketing officer of Brand-Yourself.com and co-author of an eBook, From Tweet to Hired.

"Job hunting is always about networking," he added. "That's just the reality of the matter. You want people in your industry to know who you are and to think of you in a positive way. You should use it to get your foot in the door and get involved."

Employment Straight Out of College

Dan Klamm, who works with career services at Syracuse University, tells students that utilizing Twitter can ultimately lead to employment straight out of college.

"If you identified someone working at a company where you'd like to work, it's often easier to get in touch with that person very informally and casually through Twitter, versus an email and sending them a long vague formal email," Klamm added.

Government agencies and corporations have begun using Twitter. The State Department currently showcases job opportunities to its nearly 4,000 followers.

From Newspapers to Twitter

PepsiCo created its own general accounts as well as job posting accounts.

"We've seen a trend of job seekers beginning a job search going from, originally, newspapers, then job boards, search engines and most recently into social networks," said Chris Hoyt, the talent-engagement and marketing leader at PepsiCo. "We knew that there was value in capitalizing in the considerable growth Twitter has been able to achieve over the last few years."

AT&T currently has 4,800 followers on its job posting Twitter account, @attJOBS.

"You can publish jobs immediately as they happen," said Jen Terry, director of talent attraction at AT&T. "From a company perspective, it's easy to publish, it's immediate to the handheld [device] and it has a pretty good return rate."

Terry added that since the company began using Twitter in March 2008, more than 430 applications have come in with the applicant mentioning learning about the job via Twitter.

"Twitter is a great way to start a conversation and has led to many hires," said Lacey All, director of strategic talent initiative at Starbucks. The international coffeehouse chain currently reaches more than 11,000 followers on @StarbucksJobs, while its consumer account, @Starbucks, reaches more than 1.2 million followers.

And Alison Morris, happy in her new job with the CHT Group, emphasized that the earlier you become engaged with your industry's professionals, the better off you can be when beginning your search for a new job.

"You have to build up your network of people and your network of allies," Morris explained. "That way, you'll have people to help pull for you and help find you those job openings you can't do on your own."

Manage Your Personal Online Reputation

Your personal online reputation has a much bigger impact on your job search and career than you may know. Potential employers, clients/customers, and network connections use search engines to check you out.

Personal online reputation management is paying attention to what is visible associated with your name in a search engine's search results and doing your best to positively impact what is visible at the top of search results, particularly the first page of search results.

Google is the most popular search engine, so the first place to focus your attention is on Google's search results.

Find the Best Version of Your Name for Your Job Search

Using a "clean" version of your name, one that doesn't have someone else's "digital dirt" stuck to it, is essential. When you don't consistently use that clean name, you make it difficult for employers to find you, and that makes you look out-of-date or clueless.

Manage Your Google Resume

Dick Bolles (author of the famous What Color Is Your Parachute? books) has said that "Google is the new resume," and he's right. But most people are not aware of the issue or how to manage it. This article gives you 7 steps to manage your Google resume.

LinkedIn for Personal Online Reputation Management

LinkedIn is credible with Google and very popular with most recruiters, so it can be the starting point and foundation for your personal online reputation management. Claim your "professional" name here, and use it everywhere else in your job search and professional visibility.

Developing the Best Keywords for Your Job Search

The keyword terms you use on your social profiles (and resumes) are very important in determining how often your profile is found by an employer or a recruiter doing a search in LinkedIn or a search engine. In addition, the frequency, variation, and placement of those terms determines how high up in search results your profile appears.

Defensive Googling: Know What is Associated with Your Name

You must Google yourself to see what employers and others, like potential clients/customers and professional network members, find when they Google you.

Monitor Your Online Presence

You have many options for online visibility today. Unfortunately, if you aren't careful, you can hurt your standing as easily as you can help it. Use this "smart offense" and "smart defense" to monitor and manage your online reputation.

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